“Juice your way” is a three-year campaign, funded by the EU, that aims to promote European fruit juices to the markets of Kenya and Uganda.

The main objective of the campaign is to raise the awareness regarding the quality of European agricultural products and the high standards that are applied during production and processing methods in the EU as well as to enhance the competitiveness of the EU agricultural sector.

More specifically, the campaign aims to promote fruit juices and in particular the European orange juice that has unique properties in terms of quality, freshness and taste, and is produced in Greece.

The proposed action was submitted by the Union of Agricultural Cooperatives of Argolis – REA. REA is an evolution of the Union of Agricultural Cooperatives of Argolis, originally founded in 1937. The UAC of Argolis – REA is the biggest Producer Organization in the fruit and vegetables sector in Greece, involving 786 members. UAC of Argolis – REA is a recognized Producer Organization in the fruit and vegetables sector in Greece since 2013 and its recognition covers citrus (oranges, mandarins, grapefruit) and fresh apricots for processing, i.e. juicing. The activities of UAC of Argolis – REA focus on the processing of agricultural products, principally citrus juice and other fruit, fruit and vegetable packaging as well as the provision of agricultural services.